Accompanying program

 

 

 

ACCOMPAYING PROGRAM- DOWNLOAD AS PDF >>

 

  

29 September - Wednesday 

 

 

eCommCongress & Expo

the event brings together the largest online retailers, giving them the opportunity to share experience in sales, good practices and customer service.

10.00 AM – 4.40 PM

 

10:00 - 10:10

Discovery and introductory cities

10:10 - 10:30 

From user experience to more conversions - Anton Katsarov - founder, Creativiso studio

10:30 - 10:50

How to increase the turnover of your online store with Buy now, pay later payments - Ivaylo Ivanov, Executive Director of NewPay

10:50 - 11:20

SaaS Ecommerce Platform - How To Use It Properly? - Georgi Kostov - Manager, Gombashop

 

11:20 - 11:30

Short break and networking

 

11:30 - 12:00

How to recognize successful traders and build sales teams? Also applicable for offline stores - Georgi Hristulev - business consultant and NLP trainer

12:00 - 12:20

Post Purchase Upsells How to increase our turnover by 10% per day without having more customers - Ruslan Leteyski - Manager, CheckoutX

12:20 - 12:45

Discussion panel - the future of e-commerce - Miroslava Staneva, Brand Marketing Manager eMAG, Lyubomir Stoyanov - organizer eCommCongress, Ivaylo Ivanov - Executive Director, NewPay

 

12:45 - 1:45

Lunch break and networking

 

1:45- 2:10

E2E (End to End) processes for online trading. Loading, storage and extension. Prerequisites for business growth - Lyubomir Baburov - Executive Director Ozone.bg

2:10 - 2:30

The road to success with an influencer campaign - Teodor Gunev - founder, Oscar Organic

2:30 - 3:00

Discussion panel: The secrets of a successful partnership with influencers - Hristomir Vitanov - Muro - manager ANOMALY, Sonya Yankova - influencer, Ralitsa Behar - Mihailov - marketing and PR expert

3:00 - 3:30

Better results from Facebook advertising with the help of more data - CAPI and the realities after iOS 14.5 - Borislav Velev - Education Lead Bulgaria - Facebook Authorized Sales Partner program

 

3:30 - 3:40

Short break and networking

 

3:40 - 4:00

Dido Grigorov - Head of SEO, Serpact

4:00 - 4:30 

The new VAT rules imposed by the EU, the import of goods and sales outside Bulgaria in platforms such as Etsy, Amazon, eBay - Stefka Vasileva - accountant, SV Smart Consultin

4:30 - 4:40

Final words, raffle with prizes.

 

 

Vitosha Hall,

floor 1

 

30 September - Thursday

 

eCommCongress & Expo

the event brings together the largest online retailers, giving them the opportunity to share experience in sales, good practices and customer service.

10.00 AM – 1.10 PM

 

10:00 - 10:10

Opening and introductory words.

10:10 - 10:30

From 0 to the first 500+ orders. Important steps and lessons - Svetoslav Todorov - Manager, Beluga IT

10:30 - 10:50

Deliveries to the USA - lessons from last year and upcoming changes in USPS - Boyan Kartev - manager, Post One

10:50 - 11:10

Discussion panel - Audio content as a way to build societies for the benefit of the brand - Vasilena Valchanova - marketing consultant, Lyubomir Stoyanov - organizer eCommCongress

 

11:10 - 11:20

A short break

 

11:20 - 11:40

Vertical content for online traders and the differences between TikTok, Reels and #Shorts - Veselin Tonov - Manager, Video Factory

11:40 - 12:00 

What is the key to the hearts of customers and the successful development in the category of fast moving consumer goods - the experience of eBag.bg - Ivan Alexandrov - manager, eBag.bg, Lyubomir Stoyanov - organizer, eCommCongress

12:00 - 12:20

Application of artificial intelligence in sales - Nikolay Neroev - manager, Bobobizz

12:20 - 12:40

How to reveal consumer attitudes and engage attention - Ivan Ivanchev - Manager, EasyAds

1:00 - 1:20

Etsy Business - What Are Successful Sales Strategies To Launch Your Sales Abroad

1:20 - 1:30

Final words and closing of the event - Lyubomir Stoyanov, organizer, eCommCongress

 

Vitosha Hall, floor 1

2.00 PM – 4.00 PM

Master class of Prof. Kaftandjiev

Topic: Product and packaging design and its key role in the company's multi-channel corporate communication.

Exhibition

Hall 4

   

 

1 October - Friday

 

Digi Pay

the event for secure and affordable digital payments

09.00 AM – 05.50 PM

 

 

9.00 

REGISTRATION COFFEE

DISCUSSIONS

FIRST PANEL - TOPIC: THE CHALLENGES OF OPEN BANKING

9.30 - 9.40

New European policies and requirements - digital payments, digital identity and digital wallet, Eva Maydell,  Member of the European Parliament, Economic and Monetary Affairs Committee

9.40 - 9.55 

National Regulations, Challenges and Solutions, BNB

9.55 - 10.15 

How banks change in the direction of Open Banking, Victor Stoyanov, Head of Remote Service & Digital Channels, UniCredit Bulbank

10.15-10.25

The benefits of the new InfoPay service, which combines information of business customers about all accounts and stocks in different banks, Dаniel Alexiev, Deputy Director of Payment Services, BORICA

10.25-10.40

Open Banking - New Horizons for Digital Payments,

Merdihan Ismailov, Chief Digital and Information Director, IRIS Solutions

10.40 -10.55

Fintech innovators and the challenges they face in Open Banking, Filip Mutafis, Paysera

10.55-11.15

DISCUSSION

Moderator: Goran Angelov, Founder and CEO, IBS Bulgaria

 

11.15-11.30

COFFEE BREAK

 

PRESENTATIONS AND DISCUSSION

SECOND PANEL - TOPIC: DIGITAL PAYMENTS AND DIGITAL JOURNEY

11.30-11.40

Challenges and benefits of digital payments for online merchants, Janet Naydenova, President of the Bulgarian e-commerce association

11.40-11.50

Electronic Identification, Neli Yolovska, Sales Director, BORICA

11.50-12.05

The new normal in the world of identification: the digital life of people and companies, Alexander Stanev, Chief Operations Officer, Evrotrust

12.05.12.20

Lightning Network - a global open standard for P2P payments on Internet, which competes with card and bank payments, Radoy Stoyanov, VP of Financial Services Industry, DIGITALL

12.20-12.35

Discussion

Moderator: Eduard Tsvetanov, Patterns Technology

 

12.35-13.20

LUNCH

TOPIC: Digital Payments and Customer Journey

1.20-1.35

Detelina Momcheva, Settle

1.35-1.50

Successful models in the payment business and customer experience, Jordan Stoyanov, CEO, PayMan Group

1.50-2.00

Marina Schideroff, Founder and Chief Design Officer, FramCreative Solutions

Techniques for a better user experience in digital payments, CEO

2.00-2.15

Piotr Narczyc, Account Executive, OneSpan CEE and Baltics

"Customer Identification and Authentication in the Digital Journey"

2.15-2.30

DISCUSSION

Moderator: Eduard Tsvetanov, Patterns Technology

2.30-2.45

COFFEE BREAK

 

PRESENATIONS AND DISCUSSION

THIRD PANEL TOPIC: Live show about fraud prevention

2.45-3.00 

Trends in cybercrime in online payments, Svetlin Lazarov, Head of Digital Analysis and Open Sources, DGCOC

3.00-3.15

Combatting fraud in the world of real time transactions, How to empower fincrime teams to ensure safety for banking customers and preserve user experience, Svilen Stanchev, IBS Bulgaria

3.15-3.35

Ivaylo Mateev, Member of the Management Board, UBB

3.35-3.50

Adversary Mapping for Proactive Cyber Defence, Asen Taskov, Vice President Cyber Security, Paysafe Group

3.50-4.05

The future of decentralized financial services DeFi - how to make financial services more secure by avoiding the human factor, Hristo Peev, CEO, Motion Software

4.05-4.20

Subverting blockchains: real risk or irrational hype

Boris Goncharov, Chief Strategy Officer, Amatas

4.30-4.40

DISSCUSION

Moderator: Pavel Kaminsky, CEO, 7Security

 

4.40-4.50

COFFEE BREAK

 

LIVE DEMONSTRATIONS

4.50-5.20

Live show for fraud prevention in the digital world, Marcin Nadolny, Head of Banking and Insurance Fraud for EMEA region & Weder Souza, Senior Banking Fraud Expert, SAS Institute

5.20-5.40

Hacking techniques for customer fraud - trends and development of phishing attacks, Pavel Georgiev and Milcho Hekimov, Bulgarian Association of Certified Ethical Hackers

5.40-5.50

DISSCUSION

Moderator: Pavel Kaminski, CEO, 7Security

6.00

CLOSING

 

Vitosha Hall, floor 1