Marketing and outdoor professionals, professionals employed in advertising and PR, designers, artists, photographers... These are the target audience of the Master class in two steps with Prof. Hristo Kaftandzhiev, which will be held in the framework of this year's international exhibition for printing and advertising COPIS.
The Master class will be held on September 26th in the Pirin Hall of Inter Expo Center. The topics to be discussed are the Packaging design – trends /in two parts/, as well as Semiotics in the advertising communication /in two parts/. Among the highlights are the visual strategies in marketing communication and the use of different elements to achieve the predefined goals – colors, fonts and more.
About the lecturer
Hristo Kaftandzhiev is a doctor of the Language Studies, professor at the Department of Public Relations and Advertising of the Faculty of Journalism in Sofia University.
He provides courses in general advertising theory; Internet marketing communications; Digital marketing communications, design, creative aspects of advertising; Advertising and visual communication; Intercultural communication and advertising; Marketing semiotics; advertising campaigns; trademarks; Merchandizer Marketing Communications; Integrated Marketing Communications.
He has lectured on advertising and marketing communications at universities in Finland, Sweden, Germany, USA, the Netherlands, Switzerland, Austria, United Kingdom, Portugal, Poland, France, etc.
He has been a lecturer at 3 World Congress of the IAA (International Advertising Association) – in Mexico, Egypt and Lebanon and two World Congresses of Semiotics – in Mexico and in Germany.
He is an author of many research articles on advertising and semiotics. He has published 8 books.
The Master class, along with the first edition of the challenge Fabric is cool are part of the accompanying program of COPIS 2019.